Automate annotations for social content and monitor your performance. Set up automations for each new post, paid campaign, or when you reach a goal.
Join top Software Companies and hundreds of other companies that use Crystal Ball
Track and Optimize Across Diverse Product Lines
As a software company, you recognize the critical role of data in driving product success and company growth.
With Crystal Ball, you can seamlessly track and interpret analytics data from both your marketing campaigns and development changes across different product lines. This integrated approach ensures coherence and clarity, enabling you to make informed decisions that enhance your marketing effectiveness and product development strategies.
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We monitor website changes for you
How do you detect updates to your product pages or key web interfaces? Could such changes influence user interactions or conversions?
Crystal Ball tracks these website changes for you, offering vital insights into how updates impact user engagement and marketing outcomes. When modifications are detected on your website—perhaps due to a software update—we'll document it with a screenshot, clearly highlighting the alterations. This enables your team to analyze the effects of these changes on user behavior and effectively adjust your marketing and development strategies.
Crystal Ball automates the annotation of analytics data with updates from product releases and marketing campaigns, offering real-time insights into which features and strategies generate the most user engagement and conversions. This functionality enables developers and marketers to make data-driven decisions, optimizing both product development and marketing efforts for better results.
Crystal Ball allows you to automatically annotate your analytics data with information from your social media campaigns, giving you real-time insights on which platforms and campaigns drive the most traffic and sales to your online store. This allows you to make data-driven decisions and optimize your social media strategy for better results.
Fully contextualize your product data by setting up automated annotations for key events such as software updates, feature releases, market trends, media mentions, and other factors impacting user engagement and website traffic. This feature ensures that all critical events are captured and logged, enabling your team to provide comprehensive insights and make strategic decisions based on real-time data.
Fully contextualize your data by setting up annotations for Google updates, search engine ranking positions, holiday observances, media mentions, website outages, and anything that impacts traffic to your website. Automated annotations ensure that critical events are captured and logged.
"Crystal Ball helped Ludia connect our marketing initiatives with measurable changes in product interaction. By monitoring the impact of our marketing activities and media exposure on user engagement, Crystal Ball guides our strategy to more effectively target our campaigns, resulting in improved ROI and a stronger market presence."
"Crystal Ball delivered real-time insights into user responses to Copec's updates, allowing the team to make informed decisions about feature adjustments. By systematically analyzing user engagement data, Crystal Ball supports our efforts to refine product features in line with user needs, driving enhanced growth and user satisfaction."
"Crystal Ball provided Paychex with precise tracking of feature update impacts and market shifts, directly correlating these to user engagement metrics and system performance. The platform's automated annotations and detailed analytics offer a clear view of how each update influences user behavior and system functionality, which is essential for our continuous improvement and market adaptability."
Integrate with popular apps
After integrating Crystal Ball with your favorite apps via Zapier, your data charts will be automated annotated. For example, annotate for your new Ads campaigns, email promotions, website updates, and much more.
Get notifications via SMS, Push, and Email
Alerts by email and SMS notify you about key events that can impact your business. Get reminders about upcoming retail marketing dates and global holiday observances and alerts about Google and WordPress updates, site outages, and even severe weather so you can mitigate risks and capitalize on opportunities.
Like a Sticky Note on Your Analytics Charts
“When something is occurring, the chronology is clear: it’s happening now. “Now” steadily fades with the passing days, weeks, and months, quite harmlessly for most people. For Web analysts, however, this kind of oblivion can be fatal. How can we begin to measure the impact of any circumstance on website (or mobile app) behavior if we can’t remember when it happened?”
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LEARN WHAT YOUR DATA IS TRYING TO TELL YOU
Our suite of monitoring and annotation tools provides critical context to your analytics charts. Like a Sticky Note on your chart, our annotations help you visualize what and when events happened so you can make better data-driven decisions.